Luke Gilbert, the founder of Rosedale & Jones Property Consultants started the business back in 2015 because he had become disillusioned with how most large corporate companies were treating their customers (and their staff for that matter). It seemed to him that good old fashioned trust and fairness had been replaced by a “who cares” “can we get away with it” and “what people don’t know won’t hurt them” kind of attitude!
Jakes Design was tasked with taking his company forward to compete with some of the larger well-known property brands. We worked closely with Luke and took him on the journey with us. Together we discovered what he cared about, what was his purpose within the property industry and guiding him through the development of his new brand refresh.